Imagine a development where your brand doesn’t merely rest on the surface but is an integral part of the community’s fabric. Our mission at iCreate is to weave your brand into your development, forming a living, dynamic part of the community. We take your brand story off the page, transforming it into a tangible experience. In an often competitive market, this helps your development shine bright.
Creating a brand is akin to building relationships. The foundation is trust, which we cultivate among residents through consistency in the brand experience. Every interaction, big or small, cements this trust, whispering to them the premium quality they’re investing in, painting vivid pictures of comfort and luxury they can look forward to in their daily lives.
The iCreate Approach to Placemaking
For us, placemaking isn’t just about building properties; it’s about understanding the unique dance between the residents and their surroundings. Our aim? To construct sustainable, charming communities that don’t just promise but deliver a cohesive, enduring lifestyle.
Armed with a clear vision from the beginning, we guide you in creating a development that offers more than fleeting sales benefits. We’re passionate about crafting spaces that add long-term value – vibrant, attractive spaces that continue to be irresistible for years to come.
Let’s pull back the curtain on how our branded placemaking can uplift your entire development, infusing each aspect with your brand’s essence:
The First Hello: Sense of Arrival
The first sensory interaction with a space – the moment you realise you’ve reached your destination – is a significant part of the brand experience. This ‘sense of arrival’ can be presented through grand, iconic signage or more nuanced details like varying signage colours for different stages in a master plan. This discovery serves a dual purpose: it signals the commencement of a journey and marks the inception of an immersive brand experience that extends throughout the entire project.
Image source: Brookhaven – Frasers Property
Natural Guides: Signage and Wayfinding
We’re all for sustainability and repurposing. Imagine the timber cut during the development process finding a second life in branding elements like signage and wayfinding displays. Not only does this reflect our commitment to minimising waste and respecting our environment, but it also adds an organic touch to the branding, in harmony with the natural surroundings, which might be a nice touch, depending on where your project is located.
Image source: Brookhaven – Frasers Property
Furniture that Talks: Street Furniture and Shared Spaces
Every element, from park benches to concrete walkways stamped with your brand logo, has a story to tell about your brand. Shared spaces – coffee cafes, dog parks, BBQ spots, picnic areas, yoga lawns, and meditation areas – encourage a sense of community while subtly reminding residents of their chosen vibrant life.
Image Source: Bluegum Rise – Logan Village
Window to the Future: Sales Display
The sales display is a portal for prospective clients, immersing them in your project and showing them the custom home they can build within this premium development. Layered timber, interactive touchscreens, and creatively designed flows add to the narrative, gently guiding the customers from browsing to signing on the dotted line.
Image Source: Riverfront Residences
Social Butterflies: Sharing the Joy
Who doesn’t love sharing a delightful moment on Instagram? Incorporating ‘Instagram-worthy’ built-form structures into your development spreads the word and adds a touch of social fun. Picture branded murals, landmark signs, living green walls, and personalised milestone plaques – the perfect backdrops for shareable photo opportunities.
Green Pledge: Sustainability and Stewardship
In the current global climate, sustainability is not just a preference; it’s a necessity. Creating sustainable developments will draw more customers and enhance the value of your masterplan. Picture elements such as community gardens and recycling programmes – they tell a story of your commitment to future generations.
The Brand Continues: Collateral
Our branding doesn’t stop at the built environment. Imagine impactful, beautifully designed collateral like brochures, leaflets, direct mail, online content, and other marketing materials. Each piece isn’t just informative but a tactile representation of your development’s lifestyle – the great Australian dream, a home they can call their own.
To Wrap It Up
From street names that resonate with your brand’s story to branded merchandise, we ensure every aspect of your master-planned community mirrors your brand and enhances the perceived value of your development.
At iCreate, we bring a blend of passion, creativity, and meticulous attention to detail to the positioning, communication, and branding of your masterplanned community. And it’s more than just a pleasing aesthetic – it’s a strategy that works.
Ready to carve out a clear branding path and generate quality leads for your next property development? Let’s get the conversation started. Schedule a call with us, or drop us an email today.