Strategy
The client was very clear that Azure Living was to have a 5 Star luxury hotel experience to lift its brand above other Property Management companies. The aim was to provide an air of distinction that would attract investors to the properties plus entrust their leasing to Azure, and for potential residents to choose Azure’s apartments to live in.
Design
Our design studio’s creative talents came to the fore, with illustrations custom-created for the Azure Living website. There is an echo of Parisian street art that positions Azure Living as a sophisticated and cultured offering.
Execution
Our approach with this client has always been extremely stylish, with liberal use of black and white to allow the property renders and illustrations to really sing. Less is more, even in the copy.
The call to action echoes this approach, with a creative design that mirrors the online booking form for a leading hotel and simple, evocative graphic elements. Language has deliberately mirrored that of the hospitality sector to reinforce the sense of a curated residential experience.
