iCreate was tasked with lifting the brand to a level suited to the company’s high-end outcomes that are consistently delivered without compromise. At the same time, we needed to position Di Carlo’s developments as perfect for owner-occupiers seeking a luxurious way-of-life, and as suited to savvy investors.
Strategy
We dug deep to really understand the expectations of Di Carlo’s target audience and our research made clear that the brand needed to scream sophistication, class, quality and success.
We introduced elements and textures that emanate luxury and seamless quality. Foiled logos and embossed soft cotton business cards. Silver textures, soft fabric details and smooth animated transitions throughout the website. Bold black and white photography. Welcoming smiles and friendly conversations in the videography to demonstrate the ease with which clients can work with Di Carlo and the trust they can place in the Di Carlo product.
Outcome
The brand reflects Di Carlo Property Group’s extremely high standards. Now when their stunning developments are presented to local, interstate and overseas buyers, every touch point consistently delivers a very clear sense of Di Carlo’s quality.
Services
- Logo rebrand
- Business cards
- New website
- Corporate photoshoot
- Corporate video
Di Carlo also trusted iCreate with their beautiful Tribeca project at Bulimba, which you can view here.
